How your direct mail appeal letter typesetting can help your letter raise more money
One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says.
What is that one thing?
Typesetting. …
How you can find prospective donors for even your small nonprofit
One may think that there are only a limited number of donors to go around, but think again.
In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into…
How a gift range chart can help you raise more money even in your small nonprofit
One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts. And, while, yes, there is some truth to that, gift range charts can be used effectively in even the smallest…
How to run a successful Mother’s Day fundraising campaign
At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom's! And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal.
So, how can you maximize this appeal to give your…
