Top 7 reasons why you should still use the telephone as part of your fundraising program
The most overlooked fundraising strategy starts and ends with a dial tone.An important strategy, telemarketing has taken backstage to direct mail, email, video, and text messaging.Once considered the next best method of personal solicitation,…
Is your nonprofit organization relying on the fundraising quick fix?
Roger, we have a problem.Revenue is down. What do we do? What steps can we take immediately to get us on track?Let's see; here are some possible options.Could we fire or lay off some staff and immediately reduce expenses?
We…
How to solve any nonprofit organization’s fundraising challenges using a simple system
Things have been moving fast and furious lately.Working long hours, late nights, and on weekends to keep up with all the nonprofit work.This past weekend, my body revolted, and I had an appendix attack. I was immediately rushed in for…
Asking the question of “why” when your nonprofit fundraising strategy tanks
Why did our last fundraising appeal "tank"? Why is our donor retention rate so low? Why are we not acquiring new donors?The big question of "Why!"In Peter Senge's book, The Fifth Disciple Fieldbook, Rick Ross points out, "We live in…
Thank your donors before you ask again
A guest post by Dennis Fischman, Communicate! ConsultingFirst-time donors and repeat donors. Average size givers and major givers. People who give annually, quarterly, or monthly. What do they all have in common?They love to be thanked.For…
Convert first-time nonprofit donors into repeat givers through Welcome Packs
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep…
How Your Nonprofit Organization Can “Beat” Facebook’s Algorithm
The first part of the donor or customer journey is building awareness.As a result, organizations often wonder how they can build awareness on their social networks.It is not easy and increasingly more difficult, particularly on platforms…
How to run a “Close the Gap” nonprofit fundraising campaign
There are times when an organization is so close to its fundraising goal but not quite there yet.A "Close the Gap" fundraising campaign will help close the gap between what you have raised and your fundraising goal. While often run…
How to ease the pain of unclean nonprofit donor database data
Do you feel the pain of bad data?Of not being able to trust what comes out of your database entirely.Are lapsed donors really and truly lapsed, or is it just a coding error?Why isn't Mr. Smith categorized as a monthly donor?Why…
How to Grow Online Donations for Your Nonprofit Organization
The global pandemic has thrust nonprofits into the digital world out of necessity. And, there is no end in sight or turning back.So, why not make 2021 that year where you set goals to grow your online donations. Here are some steps…
How to follow-up with your donors this calendar year-end
The clock is ticking ever so close to midnight on December 31.Are you ready?Have you taken all of the steps you possibly can to give your donors opportunities to contribute during this giving season?Here are a few simple last-minute…
The Top Ten Things You Should Avoid Doing this Giving Year-End Season
Tis the season.For appeal letters, emails, text messages, and even a video or two.Here is a list that you may want to check twice when creating your Giving Season ask.To have the best Giving Season the best, or as best as it could…
