Top 7 reasons why you should still use the telephone as part of your fundraising program
The most overlooked fundraising strategy starts and ends with a dial tone.An important strategy, telemarketing has taken backstage to direct mail, email, video, and text messaging.Once considered the next best method of personal solicitation,…
Is your nonprofit organization relying on the fundraising quick fix?
Roger, we have a problem.Revenue is down. What do we do? What steps can we take immediately to get us on track?Let's see; here are some possible options.Could we fire or lay off some staff and immediately reduce expenses?
We…
How to solve any nonprofit organization’s fundraising challenges using a simple system
Things have been moving fast and furious lately.Working long hours, late nights, and on weekends to keep up with all the nonprofit work.This past weekend, my body revolted, and I had an appendix attack. I was immediately rushed in for…
Asking the question of “why” when your nonprofit fundraising strategy tanks
Why did our last fundraising appeal "tank"? Why is our donor retention rate so low? Why are we not acquiring new donors?The big question of "Why!"In Peter Senge's book, The Fifth Disciple Fieldbook, Rick Ross points out, "We live in…
How to convert your nonprofit donors into recurring regular givers
Donor retention is an issue. It costs more to acquire a new donor than it does to keep a donor. So, what are we to do?Recurring giving!When referring to recurring giving, it is more than just giving monthly. It is about giving on any…
Thank your donors before you ask again
A guest post by Dennis Fischman, Communicate! ConsultingFirst-time donors and repeat donors. Average size givers and major givers. People who give annually, quarterly, or monthly. What do they all have in common?They love to be thanked.For…
Convert first-time nonprofit donors into repeat givers through Welcome Packs
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep…
How to ease the pain of unclean nonprofit donor database data
Do you feel the pain of bad data?Of not being able to trust what comes out of your database entirely.Are lapsed donors really and truly lapsed, or is it just a coding error?Why isn't Mr. Smith categorized as a monthly donor?Why…
The Top Ten Things You Should Avoid Doing this Giving Year-End Season
Tis the season.For appeal letters, emails, text messages, and even a video or two.Here is a list that you may want to check twice when creating your Giving Season ask.To have the best Giving Season the best, or as best as it could…
Using a Gift Chart During a Pandemic to Forecast Your Calendar Year-End Campaign
"Times are tough." That is the understatement of the day now. Isn't it?Donors, many who own their businesses or companies, or work for one, have faced significant losses themselves. "Times are tough" seems to be the mantra these days.What…
10 Engaging Online Courses Your Nonprofit Team Should Take
A guest post by Matt Hugg founder of Nonprofit.CoursesFrom a major university hospital with thousands of personnel to a grassroots community hotline, with one (underpaid) staff member and a cadre of volunteers, working at a nonprofit is…
Top Seven Tips to Collect Email Addresses of Your Nonprofit Donors
One of the questions that I am asked most often, "How do I collect email addresses for those that I do not have them for?"Quite frankly, it's not easy, and it takes hard work.Below, I will provide you with my top seven tips for collecting…
