What Data Should You Leverage From Your Donation Form?
Nonprofit organizations have always fought to engage donors, optimize fundraising, and acquire increased support. However, now more than ever the struggle to raise these metrics has left many fundraising professionals drowning against the rising…
How to Cultivate Your Calendar Year-End Donors Before You Ask
The calendar has turned to October, the last and remaining quarter of the year. If we thought we had time to work on a Calendar Year-End appeal, that time is upon us. Many groups still send out one direct mail appeal letter sometime in…
Multi-Channel Fundraising: Reach Your Donors Where They Are
In the past year, nonprofits have gotten creative in their fundraising endeavors. From hosting virtual events and outdoor galas to pivoting their programming to support their communities during this public health crisis, nonprofit organizations…
The top six steps to creating a new donor welcome series for you not-for-profit
You have new donors who have just given. These are the hardest donors to convert into second-time gifts.The last thing you want to do is shower them with silence. But in most small not-for-profit organizations, that is exactly what we do.We…
Top 7 reasons why you should still use the telephone as part of your fundraising program
The most overlooked fundraising strategy starts and ends with a dial tone.An important strategy, telemarketing has taken backstage to direct mail, email, video, and text messaging.Once considered the next best method of personal solicitation,…
Is your nonprofit organization relying on the fundraising quick fix?
Roger, we have a problem.Revenue is down. What do we do? What steps can we take immediately to get us on track?Let's see; here are some possible options.Could we fire or lay off some staff and immediately reduce expenses?
We…
How to solve any nonprofit organization’s fundraising challenges using a simple system
Things have been moving fast and furious lately.Working long hours, late nights, and on weekends to keep up with all the nonprofit work.This past weekend, my body revolted, and I had an appendix attack. I was immediately rushed in for…
Asking the question of “why” when your nonprofit fundraising strategy tanks
Why did our last fundraising appeal "tank"? Why is our donor retention rate so low? Why are we not acquiring new donors?The big question of "Why!"In Peter Senge's book, The Fifth Disciple Fieldbook, Rick Ross points out, "We live in…
How to convert your nonprofit donors into recurring regular givers
Donor retention is an issue. It costs more to acquire a new donor than it does to keep a donor. So, what are we to do?Recurring giving!When referring to recurring giving, it is more than just giving monthly. It is about giving on any…
Thank your donors before you ask again
A guest post by Dennis Fischman, Communicate! ConsultingFirst-time donors and repeat donors. Average size givers and major givers. People who give annually, quarterly, or monthly. What do they all have in common?They love to be thanked.For…
Convert first-time nonprofit donors into repeat givers through Welcome Packs
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep…
How to ease the pain of unclean nonprofit donor database data
Do you feel the pain of bad data?Of not being able to trust what comes out of your database entirely.Are lapsed donors really and truly lapsed, or is it just a coding error?Why isn't Mr. Smith categorized as a monthly donor?Why…
