How to follow up on your direct mail appeal letter
Do you mail a spring or fall direct mail appeal letter and hope for the best? Well, "a wing and a prayer" is not a strategy. A strategy by definition is a plan of action or policy designed to achieve a major or overall aim.
Here are some…
How to calculate your key fundraising metrics
Now that it is development planning season for many with the start of a new fiscal year looming, I am often asked, where do you start first when putting together your development plan and calendar.
Well, for me, I start at the beginning.…
How to engage your Board in fundraising before the ask or the thank you call.
Just this week, I was working with a client, and we were discussing Board member engagement in fund development. The assumption was, ho hum, "they just won't participate." It was then that I came across a blog article outlining all of the…
How to turn your fundraising event attendees into supportive donors
Spring is the season of Galas or so it seems.
And, rightly so, the weather is turning warmer and everyone's thoughts seem to be on getting out after a long winter.
I am often asked by organizations who are holding galas or other fundraising…
How to create a quick and easy fundraising plan to help you reach your goals
So, maybe you have been operating without a plan up until now. And, that is ok, but it is not strategic, and to meet your goals, you need to have a plan that you follow, monitor, and correct if needed.
Here are some simple instructions on…
How your direct mail appeal letter typesetting can help your letter raise more money
One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says.
What is that one thing?
Typesetting. …
How you can find prospective donors for even your small nonprofit
One may think that there are only a limited number of donors to go around, but think again.
In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into…
How a gift range chart can help you raise more money even in your small nonprofit
One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts. And, while, yes, there is some truth to that, gift range charts can be used effectively in even the smallest…
How to run a successful Mother’s Day fundraising campaign
At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom's! And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal.
So, how can you maximize this appeal to give your…
What’s next after your capital campaign feasibility study?
So, your consultant has just finished your capital campaign feasibility study. The report is sitting on your desk, and you are wondering, where do I go from here?
Here are some possibilities:
The report may recommend that the organization…
Donor cultivation and stewardship – it’s all unique and one-of-a-kind!
I often get asked from my clients, how many touchpoints do you need to give to a donor at a certain level?
And, my answer - it varies.
There is some science to the whole matter. In fact, after I conduct a rating and ranking session, I will…
More than just a monetary number – the capital campaign feasibility study
There are quite a number of groups seeking to test the feasibility of a possible capital campaign.
And, so naturally being a consulting firm catering to small fundraising shops, I tend to get asked to talk about these, and I am currently in…
