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Robin Cabral MA CFRE
Direct mail, Donor relations, Individual Giving, Major gifts, Planning, Small shop fundraising

Where are all your donors going?

Are you looking at your donor retention rate?  It seems like this is old hat in the field, but yet, it is such an important metric to be measuring in your development office.  The question is, are you? It is more expensive and difficult to…
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April 17, 2016
Blog, Campaigns, Direct mail, Donor relations, Grant Writing, Individual Giving, Major gifts, Online, Planned Giving, Planning, Small shop fundraising

Fundraising audits inside and out

The fundraising audit is a major step in fundraising planning.  When you think about planning, you think about where are we, where do we want to be, and how are we going to get there? The fundraising audit helps you to determine, where are…
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April 3, 2016
Blog, Campaigns, Direct mail, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Small shop fundraising

How does your fundraising ROI measure up?

How are you looking at your fundraising rate of return? It is critical that you develop a variety of ways to measure your performance and report these results to the board. In doing so, you are ensuring appropriate stewardship of your resources…
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March 20, 2016
Robin Cabral MA CFRE
Campaigns, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Small shop fundraising

I have a motive, and it is a bequest.

Yes, I have a motive, and it is a bequest. As a young woman with no children, I have already created my estate plans. Yes, I have. And while those I love will be taken care of as they should. There is a time after they are gone when my assets…
3 Comments
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February 21, 2016
Robin Cabral MA CFRE
Blog, Campaigns, Individual Giving, Planning, Small shop fundraising

Insanity? Creating a fundraising plan without conducting an audit.

When developing a fundraising plan, I am often asked whether or not, I can skip the development audit analysis. And, I arguably say "no!" A fundraising audit is probably the most critical stage of the entire planning process looking at where…
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February 14, 2016
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