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Blog, Campaigns, Capital Campaigns, Direct mail, Donor Acquisition, Individual Giving, Major gifts, Online, Planning, Resources for the professional, Small shop fundraising

How to run your annual fund like a capital campaign

Annual campaigns can be run just like capital campaigns. Yes, you heard it right. Far too often, I see an annual campaign as only a single, direct mail campaign. However, you can apply the same campaign structure to annual campaigns as you…
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November 27, 2018
Blog, Free Resources, Planning, Resources for the professional, Small shop fundraising

How to brand your resume to land your next development position

Have you ever wondered how you can land that next fundraising job? While networks are important, a branded resume will really make you stand out and land that next position. Below are steps that you can take to begin to brand yourself as…
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November 11, 2018
Blog, Campaigns, Direct mail, Major gifts, Planning, Resources for the professional, Small shop fundraising, Stewardship

How to approach your major donors during your calendar year-end campaign

When organizations start to segment their calendar year-end appeal letters, they often start off with segmenting out active donors and non-active donors. Far too many organizations don't think of segmenting out their major donors for more…
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November 4, 2018

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