Items you should bring on a donor fundraising visit
You have made the call and scheduled the meeting with your major donor.
Now, the question is, what do you need to bring to this visit? Do you bring a brochure or a video, or perhaps even a PowerPoint presentation? I say you bring it all. …
Creating a “Grateful Resident” Fundraising Program
If you have ever worked for a non-profit senior residential community, you know the importance that the residents play as a prospective donor constituent audience. It is they, and their families, who are the "warmest" potential prospective…
Planning your first fundraising cultivation event
Cultivation events are great ways to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving.
However, when first getting started with…
How a matching gift challenge can boost your fundraising donor acquisition and retention rates
Matching gifts offer an excellent way to help organizations raise more money to fund their missions than they ordinarily do on their own. This type of gift program gives donors a sense of immediacy and urgency to their giving.
A matching…
Measuring your fundraising programs acquisition and retention metrics
While there are some relatively simple measures for evaluating the effectiveness of your fundraising program, such as Return on Investment (ROI) and the fundraising numbers, you often need to go beyond that to determine the long-term health…
