Capital campaigns have become in fashion lately.
Perhaps it is the recovering economy or perhaps it is something quite else.
But, whatever it is, I now have two potential campaigns lined up for this next year.
What is a capital campaign?
Well you know, a campaign to build a building right?
Well, yes and no.
Capital campaigns can be used for project support, for endowment-building, or for the acquisition, remodeling or building of a new facility or even the purchase of needed equipment. It seems that the name capital refers to the “capitalization” of many things. But most importantly to ensuring sufficient financial resources to keep programs and services healthy and the organization’s mission viable and relevant.
Annual funds are in essence a “capitalization” vehicle to ensure yearly opportunities to provide program support. Capital Campaigns for buildings, endowments, and equipment are conducted only occasionally. These types of campaigns require increased staff, outside consultation, and leadership. They are short-term and very intensive.
In order for any “capitalization” campaign to be considered a success it must increase your organization’s capacity to do fund development. Otherwise, you might have failed somewhere along the lines in that campaign.
So, let me ask you… is your organization planning on a capital campaign? If so, why and what for?
I like to get to the bottom of this increased demand and I think you can help!