We need money now! An ethical decision.
This week, I read a post by the very insightful Veritus Group. In the post, they asked,"When you think of your donor, do you first think of them as a source of cash – as a way to reach the goals you have set?"This question indeed touched…
When your donor loves you way too much.
For many donors who hold great wealth, they sometimes want to do more than just give. In fact, they want to shape directly rather than just support a charitable cause. This term is often called, "hyperagency."In most cases, that is fine. In…
Let’s ban the title Newsletters – all in favor?
The one best tip I have for nonprofit newsletters - stop calling them newsletters. I am of the mind that this title creates a great deal of confusion both for the nonprofit and the donor.Why?First, donors are like investors. They are giving…
What is cultivation really about?
Cultivate, cultivate, cultivate. The way we talk about donors sometimes makes me think that we are in relationships. And, in a sense, I guess we are.Cultivation, what is it?Well for one, it's about learning more about a donor and his or…
Are you asking for money? Or inviting investors in your nonprofit organization?
What is the old saying, "You say it 'potato' and I say it is ..."Unfortunately, when it comes to donors, I don't think you can splice words.Are we asking for money? Asking for support?Or are we thinking about this relationship differently…
Knock, know, who’s there? Your new donor that is who!
It has been almost ten years since I moved into my home.At times, I just can't believe that it has been THAT long.Where does time go?I do know this, when I moved into my new home it was a monumental thing.I had neighbors knocking at…
How do you make new donors feel welcome?
If you say you don’t then you are missing out.Donors are like members of our family and they need to be treated like such.A welcome package for new donors is a great way to make them feel welcome and to show them that you are happy that…
A simple newsletter, or is it really?
I was taking a glance at a non-profit newsletter today and a few things struck me about the content.Graphical design, I truly don't care about. Some of the best non-profit engaging newsletters have limited graphical appeal.You can have all…
