• Twitter
  • Facebook
  • LinkedIn
  • Contact us
  • My Account
  • Cart
  • Checkout
  • 0Shopping Cart
DCS Robin L. Cabral, MA, CFRE | Development Consulting Solutions
  • About Robin
  • Products
    • Webinars
    • Board Development Group Mastermind Coaching
    • Templates
  • Resources
    • Blog
      • Board development
      • Campaigns
      • Donor relations
      • Grant Writing
      • Individual Giving
      • Major gifts
      • Online
      • Planning
      • Small shop fundraising
    • Subscribe to Newsletter
    • Videos
  • Speaking
    • Topics
    • Schedule
    • Testimonials
  • Community
  • Services
    • Coaching with Robin L. Cabral, MA CFRE, MFIA
    • Consulting
    • Speaking topics
    • Clients
    • Testimonials
  • Australia Office Services
    • Visit our Australian website
  • Search
  • Menu Menu
Blog, Campaigns, Individual Giving, Small shop fundraising

Nonprofit capital campaign named gift opportunities

Most nonprofit capital campaigns have some form of named gift opportunities.

However, contrary to what one might think is that gifts made to name a specific room in a building do not actually pay for that space.  In most cases, the costs of a room are more determined by how visible and how prestigious this room might be.  So for instance, naming rights for the building itself or perhaps the lobby will demand a higher price than say a training room.

One rule of thumb is that the actual dollar amounts that are assigned to particular spaces should approximate the table of gifts being used in the campaign.  The highest gift should correlate to the most visibleRaising major gifts in your small fundraising shop and prestigious space, the next two to the next two visible spaces and so on.

Usually a small committee meets to assign these dollar values and to flesh out these named gift opportunities further through looking at building floor plans of the spaces.  One should also consider non-standard building items such as flag poles, gardens and patios.

Some organizations identify named gift opportunities for more than the largest dollar amount on the gift range chart to help set the sights of those involved in the campaign higher.

Named gift opportunities are highly complex processes and should not be taken lightly.  In fact, it just might be the tool used to set a donor’s sights high and propel a campaign to success.

It should be noted that these named gift opportunities are non-negotiable.

For lower level gifts, nonprofits should consider such options as tiles in walls or brick walk ways to incorporate the names of the many people who will make gifts at the lower levels.

October 21, 2013/0 Comments/by hireacfre
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Contact

Development Consulting Solutions
New Bedford, MA
(508) 685-8899
rcabral@developmentconsultingsolutions.com
Join Our Community

Schedule Free Session

Schedule your first 30-minute complimentary session to see if we are a great fit!

Book Now

Quick Links

  • Visit us on Facebook
  • Visit us on Twitter
  • Visit us on LinkedIn

Join our Newsletter

Fill out this form to sign up for our email newsletter

© Copyright - Development Consulting Solutions | Privacy Policy
  • Twitter
  • Facebook
  • LinkedIn
Your nonprofit board members role in a capital campaign Nonprofit board recruitment is key to fundraising raising effectiveness
Scroll to top

Get my FREE Ebook on the Building Blocks for a Successful Case for Support

Sign up to get FREE instant access to this Ebook now.

Fill out this form to sign up for our email newsletter.