Developing “Strategic Relationship Building Strategies” for your donor prospects
Developing relationship building strategies for your donor prospects
So, you have the start of a donor portfolio. You have run all the lists, sorted them, and then ranked them. And now, you have your top two hundred donors.
Do you start…
Creating a framework for your annual fundraising campaign
While the calendar may have just turned to the month of June, fundraisers are starting to prepare for their end of year campaigns.
Now, the question is, how do you plan the structure of this campaign? What are the elements that need to…
Items you should bring on a donor fundraising visit
You have made the call and scheduled the meeting with your major donor.
Now, the question is, what do you need to bring to this visit? Do you bring a brochure or a video, or perhaps even a PowerPoint presentation? I say you bring it all. …
Creating a “Grateful Resident” Fundraising Program
If you have ever worked for a non-profit senior residential community, you know the importance that the residents play as a prospective donor constituent audience. It is they, and their families, who are the "warmest" potential prospective…
Planning your first fundraising cultivation event
Cultivation events are great ways to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving.
However, when first getting started with…
How a matching gift challenge can boost your fundraising donor acquisition and retention rates
Matching gifts offer an excellent way to help organizations raise more money to fund their missions than they ordinarily do on their own. This type of gift program gives donors a sense of immediacy and urgency to their giving.
A matching…
Measuring your fundraising programs acquisition and retention metrics
While there are some relatively simple measures for evaluating the effectiveness of your fundraising program, such as Return on Investment (ROI) and the fundraising numbers, you often need to go beyond that to determine the long-term health…
How to acquire new prospective donors while reactivating lapsed ones
According to recent findings in the 2018 Fundraising Effectiveness Project, The Agitator points out that "The warning signs are there – decreasing numbers of new donors and decreasing reactivation rates of lapsed donors."
We are apparently…
How to create sponsorship opportunities for your fundraising event
So, you have an upcoming special event and you want to seek sponsors, and now you are wondering how to develop sponsorship opportunities that make sense and that inspire businesses to support you.
Well, when I advise my clients on how to…
How to get started with “Moves Management” in your major gift fundraising program
So, you have finally decided to start your major gifts program in your fundraising office, and now you are wondering how to establish a Moves Management system for cultivation.
Well, you may be first wondering, what are moves?
Moves are…
How to pack your annual operating expenses into a family of funds
Have you ever wondered if all you can ask for is general operating support? Or perhaps, you asked how you could offer different projects for your donors to support without creating restricted donations?
I recommend to my clients that they…
How to Find New Major Donors for Your Organization Using an “Inside Out” Prospecting Approach
Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know. Prospects can be hiding in plain sight. It is after you’ve culled through…
