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DCS Robin L. Cabral, MA, CFRE | Hire a Fundraiser
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Blog, Campaigns, Capital Campaigns, Direct mail, Donor Acquisition, Donor relations, Grant Writing, Individual Giving, Major gifts, Online, Planned Giving, Planning, Resources for the professional, Small shop fundraising, Special Events, Stewardship

Characteristics of a good development director

Technical skill or personality, which is most important when hiring a new Director of Development? That is a great question. And, while both would be ideal, that is not always a guarantee. So, what do you look for in this case? While…
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July 15, 2018
Blog, Board, Campaigns, Capital Campaigns, Donor relations, Online, Planned Giving, Planning, Resources for the professional, Small shop fundraising, Stewardship

How to dispel the endowment myth in your fundraising

Sometimes I work with organizations that have endowments. And, these endowments scare these organizations as they consider fundraising. They wonder if having an endowment, some of them significant in amounts, will deter donors and others…
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July 8, 2018
Blog, Board, Board development, Campaigns, Planning, Resources for the professional, Small shop fundraising

How to build a strong fund development committee

The "warm body" approach to selecting committee members, always fails the diversity and strength test. Far too often, organizations will accept those interested persons without first determining who and what they need to best serve the purpose…
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June 30, 2018
Board, Campaigns, Grant Writing, Individual Giving, Major gifts, Online, Planned Giving, Planning, Resources for the professional, Small shop fundraising

Creating a system of reconciliation for your fundraising and finance offices

Development and Finance both report financial numbers to the Board of Directors, but sometimes the numbers reported don't add up. Questioning Board members wonder, "Whose numbers are correct?" While embarrassing at times, it may just be that…
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June 23, 2018
Blog, Campaigns, Capital Campaigns, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Resources for the professional, Small shop fundraising, Stewardship

Developing “Strategic Relationship Building Strategies” for your donor prospects

Developing relationship building strategies for your donor prospects So, you have the start of a donor portfolio. You have run all the lists, sorted them, and then ranked them. And now, you have your top two hundred donors. Do you start…
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June 14, 2018
Campaigns, Direct mail, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Online, Planning, Resources for the professional, Small shop fundraising

Creating a framework for your annual fundraising campaign

While the calendar may have just turned to the month of June, fundraisers are starting to prepare for their end of year campaigns. Now, the question is, how do you plan the structure of this campaign?  What are the elements that need to…
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June 7, 2018
Blog, Campaigns, Capital Campaigns, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Resources for the professional, Small shop fundraising

Items you should bring on a donor fundraising visit

You have made the call and scheduled the meeting with your major donor. Now, the question is, what do you need to bring to this visit?  Do you bring a brochure or a video, or perhaps even a PowerPoint presentation?  I say you bring it all. …
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May 31, 2018
Blog, Campaigns, Direct mail, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Resources for the professional, Small shop fundraising

Creating a “Grateful Resident” Fundraising Program

If you have ever worked for a non-profit senior residential community, you know the importance that the residents play as a prospective donor constituent audience. It is they, and their families, who are the "warmest" potential prospective…
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May 26, 2018
Blog, Campaigns, Capital Campaigns, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Resources for the professional, Small shop fundraising, Special Events, Stewardship

Planning your first fundraising cultivation event

Cultivation events are great ways to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving. However, when first getting started with…
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May 19, 2018
Blog, Campaigns, Capital Campaigns, Direct mail, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Planned Giving, Planning, Resources for the professional, Small shop fundraising, Stewardship

How a matching gift challenge can boost your fundraising donor acquisition and retention rates

Matching gifts offer an excellent way to help organizations raise more money to fund their missions than they ordinarily do on their own. This type of gift program gives donors a sense of immediacy and urgency to their giving. A matching…
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May 11, 2018
Blog, Campaigns, Direct mail, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Planning, Resources for the professional, Small shop fundraising, Stewardship

Measuring your fundraising programs acquisition and retention metrics

While there are some relatively simple measures for evaluating the effectiveness of your fundraising program, such as Return on Investment (ROI) and the fundraising numbers, you often need to go beyond that to determine the long-term health…
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May 5, 2018
Blog, Campaigns, Direct mail, Donor Acquisition, Donor relations, Individual Giving, Major gifts, Online, Planning, Resources for the professional, Small shop fundraising, Stewardship

How to acquire new prospective donors while reactivating lapsed ones

According to recent findings in the 2018 Fundraising Effectiveness Project, The Agitator points out that "The warning signs are there – decreasing numbers of new donors and decreasing reactivation rates of lapsed donors." We are apparently…
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April 28, 2018
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