Databases are indeed the foundation of your development program. While it is critical to have one, it is not enough to just enter data into it. I have long advocated for consistency in data entry through developing a manual of standards and for procedures to dictate how gifts should be processed. Here are several key […]
Gift Range Chart and Personalized Gift Strings So, do you think that gift range charts are for capital campaigns or significant fundraising efforts only? Well, think again. Even your small to mid-sized fundraising shop should be using a gift range chart to focus your nonprofit’s fundraising efforts and calendar year-end campaign time is no exclusion. […]
How can you make it powerful, provocative and successful? Robin L. Cabral, MA, CFRE, highlights best practices in preparing and using your case for support. She shows you how to build a case that motivates staff, volunteers, and donors to work hard to support your organization and your mission.
How to build a stronger and bigger donor base This session will show you how to use your next special event to build a stronger and bigger donor base. Here are some helpful tips to steward donor prospects before, during, and after your next special event. Special Event Stewardship Plan Article on pre, […]
AFP NNE Conference Board Engagement Workshop Session Resources While you may or may not have attended my Board Engagement session at the recent AFP NNE conference, I still wanted you to have the opportunity of receiving all of the great resources that I provided. Board Committment Form Sample Board Composition Matrix Template […]
Giving Tuesday, the Global Day of Philanthropy is on Tuesday, November 28. The Bill and Melinda Gates Foundation is partnering with Facebook again this year to provide a match up to $2 million to donors who give during that day. Here are the specifics of this match: Donations made to participating nonprofit organizations through Facebook’s […]
When organizations create their direct mail appeal letters, the remittance envelope is often an afterthought. Far too many organizations put little thought into how the envelope or reply device should appear and what it should say. Many believe that a generic reply envelope will do just fine for their purposes or others want to “use […]
How to approach your major donors during your calendar year-end campaign When organizations start to segment their calendar year-end appeal letters, they often start off with segmenting out active donors and non-active donors. Far too many organizations don’t think of segmenting out their major donors for more direct solicitations. Many believe that a blanket mailing to active […]
Many organizations when seeking to start their first development office do not which way to turn or where to start first. Far too many organizations often start and end with grant writing. They don’t get beyond this particular strategy and never get to the point of having a diversified fundraising function. If done correctly from […]
It is year-end campaign planning time. Far too often I see organizations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double. What strategies do I recommend? Well, what I often see is that one of the most overlooked […]
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