Convert first-time nonprofit donors into repeat givers through Welcome Packs
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep…
How Your Nonprofit Organization Can “Beat” Facebook’s Algorithm
The first part of the donor or customer journey is building awareness.As a result, organizations often wonder how they can build awareness on their social networks.It is not easy and increasingly more difficult, particularly on platforms…
How to Grow Online Donations for Your Nonprofit Organization
The global pandemic has thrust nonprofits into the digital world out of necessity. And, there is no end in sight or turning back.So, why not make 2021 that year where you set goals to grow your online donations. Here are some steps…
How to follow-up with your donors this calendar year-end
The clock is ticking ever so close to midnight on December 31.Are you ready?Have you taken all of the steps you possibly can to give your donors opportunities to contribute during this giving season?Here are a few simple last-minute…
Three Powerful Ways to Follow up Your Fundraising Letter in 2020
Following up on your fundraising appeal letter is the most important thing you can do to raise money this year.I know you put a lot of work into writing an excellent letter to donors—even the ideal appeal letter. It was even more work…
Top Ten Tips to Help Your Board Be Fundraising Ambassadors this Holiday Giving Season
In talking with many groups, I often offer a specific role that their Board can play during this holiday giving season. That role is as an ambassador. Board members can easily share your giving season appeal with their social networks,…
The Top Ten Things You Should Avoid Doing this Giving Year-End Season
Tis the season.For appeal letters, emails, text messages, and even a video or two.Here is a list that you may want to check twice when creating your Giving Season ask.To have the best Giving Season the best, or as best as it could…
The Top Ten Tips to Ensuring Your Non-Profit Fundraising Appeal Inspires Donor Giving
What is the one thing that can have a tremendous impact on the success of your Calendar Year-End Campaign?A solid message.And, this year, that message needs to be on-point. Giving has entered a slump, PPP grants have ended, there is…
10 Engaging Online Courses Your Nonprofit Team Should Take
A guest post by Matt Hugg founder of Nonprofit.CoursesFrom a major university hospital with thousands of personnel to a grassroots community hotline, with one (underpaid) staff member and a cadre of volunteers, working at a nonprofit is…
How to Plan Your Calendar Year-End Fundraising In the Middle of a Pandemic and an Election
Each year, I urge my clients to begin planning their Calendar Year-End Campaigns around this time of year.This year is no different. But, wait, yes it is.In any ordinary “fourth” year, we face election fundraising, but this “fourth”…
Top Seven Tips to Collect Email Addresses of Your Nonprofit Donors
One of the questions that I am asked most often, "How do I collect email addresses for those that I do not have them for?"Quite frankly, it's not easy, and it takes hard work.Below, I will provide you with my top seven tips for collecting…
How to use donor surveys to qualify your first-time donors for future fundraising
Long the hallmark of major gift work, qualification through engaging in dialogue with our top-level donor prospects has allowed us to identify those prospects who will entertain developing a relationship with our organization or not. This qualification…
