Crafting Donation Form CTAs that Convert: 5 Strategic Tips
When you think of a call-to-action (CTA), a few basic examples might pop into your head. You’ve likely seen plenty of CTAs in your time as a nonprofit fundraising professional, most of them probably simple phrases like “Donate Now!” or…
How to convert your nonprofit donors into recurring regular givers
Donor retention is an issue. It costs more to acquire a new donor than it does to keep a donor. So, what are we to do?Recurring giving!When referring to recurring giving, it is more than just giving monthly. It is about giving on any…
Thank your donors before you ask again
A guest post by Dennis Fischman, Communicate! ConsultingFirst-time donors and repeat donors. Average size givers and major givers. People who give annually, quarterly, or monthly. What do they all have in common?They love to be thanked.For…
Convert first-time nonprofit donors into repeat givers through Welcome Packs
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep…
How Your Nonprofit Organization Can “Beat” Facebook’s Algorithm
The first part of the donor or customer journey is building awareness.As a result, organizations often wonder how they can build awareness on their social networks.It is not easy and increasingly more difficult, particularly on platforms…
How to run a “Close the Gap” nonprofit fundraising campaign
There are times when an organization is so close to its fundraising goal but not quite there yet.A "Close the Gap" fundraising campaign will help close the gap between what you have raised and your fundraising goal. While often run…
How to ease the pain of unclean nonprofit donor database data
Do you feel the pain of bad data?Of not being able to trust what comes out of your database entirely.Are lapsed donors really and truly lapsed, or is it just a coding error?Why isn't Mr. Smith categorized as a monthly donor?Why…
How to Grow Online Donations for Your Nonprofit Organization
The global pandemic has thrust nonprofits into the digital world out of necessity. And, there is no end in sight or turning back.So, why not make 2021 that year where you set goals to grow your online donations. Here are some steps…
How to follow-up with your donors this calendar year-end
The clock is ticking ever so close to midnight on December 31.Are you ready?Have you taken all of the steps you possibly can to give your donors opportunities to contribute during this giving season?Here are a few simple last-minute…
Three Powerful Ways to Follow up Your Fundraising Letter in 2020
Following up on your fundraising appeal letter is the most important thing you can do to raise money this year.I know you put a lot of work into writing an excellent letter to donors—even the ideal appeal letter. It was even more work…
Top Ten Tips to Help Your Board Be Fundraising Ambassadors this Holiday Giving Season
In talking with many groups, I often offer a specific role that their Board can play during this holiday giving season. That role is as an ambassador. Board members can easily share your giving season appeal with their social networks,…
The Top Ten Things You Should Avoid Doing this Giving Year-End Season
Tis the season.For appeal letters, emails, text messages, and even a video or two.Here is a list that you may want to check twice when creating your Giving Season ask.To have the best Giving Season the best, or as best as it could…
