I am often asked questions about donation catchment pages for non-profit websites. The questions range from: How can I make my donation catchment page on my website more appealing to donors? How can I get donors to take action once they are there? What are some best-case practices that I can use when designing my […]
Consultants play multiple roles in fundraising. Here is the top ten list! 1. Facilitator 2. Strategist 3. Coach, mentor, and cheerleader 4. Educator and informational expert 5. Problem solver 6. Partner 7. Communicator 8. Connector 9. Idea generator 10. Catalyst
Government funding was once the mainstay of many nonprofit organizations fundraising efforts. However, this has changed dramatically over the past several years as federal, state and local governments continue to struggle through the budget crises, often times slashing grants to nonprofits in the process. These cuts are even further amplified as foundations have less of […]
This week a prospective client asked me what is an endowment fund and can I get grants to fund it? That question stopped me dead in my tracks. When was the last time an organization had thought about an endowment fund. Really an organization needs to have a strong foundation in place first. Most organizations […]
I am not an attorney nor ever claim to be one, but, as a fundraiser I sure can offer you some advice! The first step in forming a nonprofit organization almost always is forming a corporation. A corporation is an entity or an organization that has legal standing. It’s established by a group of individuals […]
Direct mail. WE all do it, but, do we do it well? Direct mail is the workhorse of your fundraising program. It allows you to state your case for support, ask for a gift, and build your donor base. But, it does come at a cost. Why should it be the foundation of your program? […]
Have you ever wondered what the difference is between a board of directors and an advisory board? After all, a board is a board, right? Not always! Let me start of by explaining what an advisory board is. An advisory board is a group of individuals who have been recruited with the sole purpose of […]
Fundraising. Development. More often than not, when people hear these terms, their reactions range somewhere on the spectrum from “necessary evil” to “begging” to “selling.” In other cases, these terms conjure up notions of “the office that prints money in the basement.” While you may have found yourself thinking any or all of these things […]
Have you always dreamed of starting an organization to help others? Do you have vision and passion, but, lack the “know how?’ See a need in your community but don’t know where to begin? Let me give you a few simple steps that you can make your dream of starting a non-profit organization a reality! […]
The elusive major gift. The amount is different for each organization. Some organizations might consider a major gift as $500 while others would consider one at $50,000. Whatever your major gift level is, the process to establishing a program is the same. And it all starts with growing your pipeline of prospective donors. First you […]
New to Twitter? Think that this is the place to be for your nonprofit, but, don’t know how to get started? Well, I felt that way too. But, I am going to share with you 5 steps that you can take to get your tweets off to the right start. Here is what I recommend […]
I was taking a glance at a non-profit newsletter today and a few things struck me about the content. Graphical design, I truly don’t care about. Some of the best non-profit engaging newsletters have limited graphical appeal. You can have all the flash and dash that you truly want, but, a pretty picture is not […]
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