When you think of a call-to-action (CTA), a few basic examples might pop into your head. You’ve likely seen plenty of CTAs in your time as a nonprofit fundraising professional, most of them probably simple phrases like “Donate Now!” or “Give Today!” But you’ve been in the fundraising space long enough to know simple phrases […]
Donor retention is an issue. It costs more to acquire a new donor than it does to keep a donor. So, what are we to do? Recurring giving! When referring to recurring giving, it is more than just giving monthly. It is about giving on any regular timeline, weekly, monthly, quarterly, bi-annually, etc. We know […]
A guest post by Dennis Fischman, Communicate! Consulting First-time donors and repeat donors. Average size givers and major givers. People who give annually, quarterly, or monthly. What do they all have in common? They love to be thanked. For first-time donors, a prompt and personal thank-you helps reassure them. It makes them think, “Yes, I […]
Converting a first-time giver into a loyal donor is a process. New donors are the hardest to convert into second-givers. But we should make it our aim to convert them. As the saying goes, it is more costly to acquire a new donor than to keep them. So why would you go through all of […]
The first part of the donor or customer journey is building awareness. As a result, organizations often wonder how they can build awareness on their social networks. It is not easy and increasingly more difficult, particularly on platforms such as Facebook. Let’s face it; there isn’t enough room on Facebook for everything to be seen! […]
There are times when an organization is so close to its fundraising goal but not quite there yet. A “Close the Gap” fundraising campaign will help close the gap between what you have raised and your fundraising goal. While often run for capital campaigns, you can use them for any fundraising campaign with a need, […]
Do you feel the pain of bad data? Of not being able to trust what comes out of your database entirely. Are lapsed donors really and truly lapsed, or is it just a coding error? Why isn’t Mr. Smith categorized as a monthly donor? Why can’t we seem to pull the same report twice with […]
The global pandemic has thrust nonprofits into the digital world out of necessity. And, there is no end in sight or turning back. So, why not make 2021 that year where you set goals to grow your online donations. Here are some steps that you can take to make 2021 the year that your organization […]
The clock is ticking ever so close to midnight on December 31. Are you ready? Have you taken all of the steps you possibly can to give your donors opportunities to contribute during this giving season? Here are a few simple last-minute follow-up steps that you can take to ensure that you performed your donor […]
Following up on your fundraising appeal letter is the most important thing you can do to raise money this year. I know you put a lot of work into writing an excellent letter to donors—even the ideal appeal letter. It was even more work to lay it out, produce it, and get it into the mail. (Especially […]
In talking with many groups, I often offer a specific role that their Board can play during this holiday giving season. That role is as an ambassador. Board members can easily share your giving season appeal with their social networks, and it is simple, easy, and yet, effective. And, it’s something that every Board member […]
Tis the season. For appeal letters, emails, text messages, and even a video or two. Here is a list that you may want to check twice when creating your Giving Season ask. To have the best Giving Season the best, or as best as it could be in 2020, then you want to be sure […]
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