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Campaigns, Individual Giving, Major gifts, Resources for the professional, Small shop fundraising

Is it time to go public with our campaign? Maybe, maybe not!

When to go public?

A question that I am asked a bit. When can our capital campaign go public? When can we put a thermometer out on our lawn? When can we start to ask our constituents and the general community? When can we have a special event and invite everyone?

The all important question, “is it time?”

My answer? Not until you have a certain number of lead gifts in hand. And, not before you have your institutional family committed to the campaign – folks like your Board of Directors, staff members, Campaign Steering Committee members, and your leadership donors.

Only when you have the majority of lead and family gifts in, is it time to broaden the focus and extend the solicitation process to more prospects through a more public campaign. Some say that you should have at least 50-70% of the entire gifts needed for the campaign in hand. But, one thing is for sure, the “Quiet” Phase is that indeed – quiet. There is no general advertising of the campaign or overall campaign fanfare.

Once you have a significant number of advanced gifts in hand, it is at this juncture that you should plan a campaign kickoff celebration event to aid in your project going “public.” This “public” phase is when the work of soliciting the organization’s broader constituency begins.

Then and only then should you put that “Community Thermometer” in the ground and start having your special shindig events.

So, is it time to go public – maybe or maybe not.  It all depends upon the science of campaigns and it is not something that you want to rush.

January 7, 2017/0 Comments/by hireacfre
Blog, Planning, Resources for the professional, Small shop fundraising

A season of burnout?

I have worked in the nonprofit world far longer than I can remember.  My job began in the sector back in 1992 or so, when I became a grant writing intern for a local non-profit organization as part of my undergraduate work.

Little did I realize that some twenty plus years later, I would still be working in the sector.  First as a professional at local non-profit organizations and now as an industry consultant.  This week, I had cause to pause.  I received a telephone call last Friday evening that a former client of mine had passed away due to cancer.  I cried.  And, I cried.  And, I even cried some more.

Then, after a long season of constant deadline oriented projects, finally feeling a bit of downtime between clients, I became sick with the flu and was laid up in bed for several days, still weak as I write this article.  While sick in bed, I received another telephone call, someone else in my personal life had passed on, again due to cancer.

One thing I do know is that our work is long and hard.  And, we are often fighting for the lives of others in our sector.  But, does that mean that we don’t take care of ourselves?  Do we even stop a moment to breathe, to reflect, to take in the season that we are in, to spend time with our loved ones?

I am guilty of this.  I admit it.  I work tirelessly so that my clients can be the best that they can be.

This fall, I purchased a new book out by Beth Kanter, called the Happy Healthy Nonprofit.  I have yet to read it, of course, time has not allowed.  But, I am going to make it priority reading over the upcoming Christmas break.  And, I suggest that you pick up a copy too.  There are lessons in this book about self-care, taking the time to recharge, and not burnout out.  Let’s face it; our sector is a sector of burnout.

If you can do one thing right now, stop, get up, walk around – thank your employees, take in the sights and sounds of the season, perhaps take the afternoon off, hug a loved one, give someone close to you a call just to say “hi!”  There is more beyond our work than our nonprofit.  Yes, I said it.  And, if you don’t rest and recharge, there will be little else for you to give to others.

This week, I pause and remember my former client, Fr. Stan Kolasa of the Sacred Hearts Retreat Center in Wareham, MA, I take the time to honor his life and his legacy.

And, I take the time just to be – in the season and the moment.  And, I urge each of you to do the very same.

Reflect on your life, and take good care.  The fight always goes on, but it only goes forward when you are stronger.

December 10, 2016/2 Comments/by hireacfre
Blog, Board development, Campaigns, Direct mail, Donor relations, Grant Writing, Individual Giving, Major gifts, Online, Planned Giving, Planning, Resources for the professional, Small shop fundraising

Do not take Fund Development best practices at face value!

Best practices. We hear that phrase often. This week, I even read a question asking if “best practices were misleading?”

Are we throwing that phrase around to legitimize our field? Our do we have best practices and what are they?Fundraising best practices

Well, I contend that the only true best practice is one that is grounded in research. Those are harder to find that than the other so-called “best practices.”

While studying for my Masters Degree in Philanthropy and Fund Development, I learned that philanthropic research has many gaps. However, there are people now making a study of philanthropy and conducting research. Folks like Adrian Sargeant and Jen Shang. More research is needed in our field to support our work.

I can tell you that when research is grounded in actual studies, it works. Eye motion studies, philanthropic psychology, etc., etc.

Recently, I have been working on many appeal letters. And, each time I craft one for the client, I get pushback. Why do you indent paragraphs? Why do you repeat yourself often? Why is there bold and underline? Do we need to include a P.S.? And, can’t the letter just fit on one page? Must we send more than one appeal?

Pushback that is unfounded. And, I push back with research. When the client allows me to use those best practices, the results speak for themselves.

When those results speak for themselves, it is magic. Campaigns get funded, new projects begin, and donors have the opportunity to make a greater impact.

We forget that the fact (and it is a fact) that we are not beggars. Donors want to give. And, to give, they must be asked. Asked in a way that moves them to feel connected to their core beliefs through your organization’s mission.

Know the difference between unfounded best practices and best practices backed by scientific research. Read blogs, stay current with trends, and keep furthering your informal and formal education. When you do, and you practice it, your results will show all the difference.

Fund development does have a researched body of knowledge. Don’t allow anyone to convince you that it does not.

December 3, 2016/0 Comments/by hireacfre
Blog, Board development, Campaigns, Individual Giving, Major gifts, Resources for the professional, Small shop fundraising

Yep, the Board does have a role in a capital campaign!

What, wait, we hired that Capital Campaign Consultant to run the campaign, and now you are telling me that I have to do something.  No, this can’t be possible.

Yep!  It would be unrealistic to think that a capital campaign is left up to the staff to manage.  How could they?  The staff doesn’t have access to donors and to peer networks?  A campaign is not a one, or two, or even three person job.  It is even more unrealistic to think that now the capital campaign consultant is in town, no one
needs to do anything period.

So, I know you’re shaking in fear that you might have to ask for money.  Well, yes, you may.  But, that is not your only role in a capital campaign.

When running a capital campaign, I meet with each of my campaign’s Board of Directors and review the Campaign Plan, goal, schedule, gift chart, and Case for Support.  I insist that they vote to approve these primary campaign documents.

And, I also share with them a Board commitment form that I have each and every one of them sign and date.

Board members have many responsibilities to a campaign. Below is my top ten list of capital campaign responsibilities and what I expect them to commit to:

  1. Not taking on any major new volunteer roles for other organizations and consider how to pare down current obligations and be accessible to the campaign.
  2. Review their philanthropic planning for the next year and perhaps beyond, as well as their calendars for those years.
  3. Consider what role they could and would like to play in the campaign. Every board member will be responsible for some part of the campaign and will be engaged in identifying and enlisting campaign committee members.
  4. Review their list of contacts – friends, neighbors, business associates – and carefully consider which of them may be interested in learning more about the organization.
  5. Review and approve the capital campaign plan as recommended by the capital campaign planning committee.
  6. Make a “stretch” gift to the campaign. 
Board members will all support the Annual Fund campaign each year in addition to supporting the capital campaign. All board members will participate financially in the campaign – to the best of their ability. The board will be the first to give. 
It is essential that other donors see 100% percent participation of the board.  It shows them that the board has the utmost faith, confidence, and enthusiasm for the organization.
  7. Ensure that contribution are used well and according to donor intent.
  8. Read all materials given to them by the organization and the campaign. Members of the community – donors, clients, friends, neighbors, etc. – will turn to the members of the board for guidance and information.
  9. Be an advocate for the organization, to the best of their ability, in the local and the wider community. Help expand the organization’s influence and exposure throughout the community by:

o   Securing the sponsorship of a community group to support the campaign.

o   Recruiting a speaker, host, or sponsor for a special event.

o   Arranging tours of the organization for interested individuals, corporations, foundations or others.

o   Hosting an event at their home, place of business or community organization.

o   Endorsing a solicitation made by the campaign leaders, either by phone or by letter.

o   Setting aside at least 20-30 minutes weekly to plan how to help the organization’s campaign.

o   Thanking donors and staying in touch keeping them informed of the project plans.

o   Evaluating the success of the campaign to determine strengths, areas of improvement and effectiveness of board policies and decisions.

 

SaveSave

November 12, 2016/0 Comments/by hireacfre
Blog, Campaigns, Donor relations, Individual Giving, Major gifts, Resources for the professional, Small shop fundraising

Sink or swim: the capital campaign steering committee

So, I have a niche somewhat of assisting smaller nonprofits with their capital campaigns.

This niche can be challenging because many of these groups have not had an ongoing, comprehensive fund Steering committee means campaign successdevelopment program in the past. However, working on these smaller campaigns can also be very satisfying because I can help them use this campaign to begin to develop these efforts.  I take those campaigns that a lot of other consultants won’t touch! Many while not having a sustainable donor base to build from, often needs a campaign without doing the preliminary feasibility study.  They need the money, and the campaign must go on.

In the process, there is one thing that I have come to realize.  The capital campaign steering committee is an absolute must.  And, for these smaller groups, it becomes the backbone of their campaign.  In forming this committee correctly, the group has the potential to propel the campaign forward.  Without this group, it may flounder.

And, this group can’t include just anyone.  It needs to include folks that can open doors to others have known networks, and believe in the cause.  They hold some of these smaller campaigns in the palm of their hand.

Without having a known, loyal donor base, this committee can introduce the campaign to a wider net of contacts who may be interested in learning more about the case.  They can leverage their networks to build relationships with, the can act as ambassadors for this campaign, and they can help, to ultimately build this organization’s future.

Not only that, this group can serve as a “feeder” system to the larger organization’s Board of Directors introducing them to a pool of prospective Board members who have deepened their engagement within the group.

Far too many smaller groups gloss over the importance of the who on this committee.  And, by glossing over the who, they are, in essence, glossing over what it takes to be successful in raising money for a capital campaign.  Let’s face it, without a loyal donor base, who else and how else are they going to get access to building one.

I purport that a committee group of connected individuals means success.  And, don’t settle for anyone who says less because they are just fooling you into believing that you can pull this stuff out of thin air.

Just saying, end of story!

 

November 5, 2016/0 Comments/by hireacfre
Blog, Campaigns, Donor relations, Individual Giving, Major gifts, Planning, Resources for the professional, Small shop fundraising

OORAH – What the Marines taught me about fundraising

This weekend I took a little vacation of sorts.  I ran a marathon.  The Marine Corps Marathon in Washington, DC.  Running a marathon is exhausting, but also, reflective.  For you see, you run for 26 miles.  That is a long time on your feet – sometimes, three, four, five, six, or even more hours.

Over the course over the weekend, there were approximately 3,000 marines – some of our countries finest armed service men and women.  And, as I reflected on my experience, I was reminded of how important it is to take care of our donors.  You see, the Marines took care of me while I was runMarine Corps Marathon and Fundraisingning.

They were there to welcome me when I arrived – how often do we welcome donors for their first gifts to us or even their second or third?

They directed me through the maze of marathon logistics – how often do we try to make our experience of being a donor easy for our donors?  Do we point them in the right direction?  Do we connect them with aspects of the charity that they care deeply?

And, then when I was running, those Marines were out there cheering me on as if I were the hero – how often do we cheer on our donors in their act of giving?  How often do we make them feel like the superheroes that they are?

When the going got tough, they were there for me, telling me that I could do – when things get tough for our donors, are we still behind them cheering for them?  Perhaps they can’t give us as much, do we abandon them as people?  Or do we still treat them the same, cultivating the relationship?

And, at the end of it all – they placed the medal on me and made me feel accomplished – “Congratulations, Maam” – do we treat our donors like they are the real heroes, even though we are doing the actual work?

Interesting questions.  I was awed and inspired by this display of honor at the marathon.  The Marine’s know how to put on a good race.  And, they also know a lot more about how to treat people.  There are lessons learned here on how we should go about treating our donors.

Giving is MORE like a marathon than a sprint.  It is about cultivating relationships with our donors over weeks, months, years – just like a marathon is about training for days, weeks, months, and years.

So, go out and run the race.  And, even though it is your organization that is doing the hard work, take some lessons from the Marines and treat your donors like the superheroes that they are.  After all, the Marines are making this sacrifice for our country, just as our donors are making another kind of sacrifice for our organizations.

OORAH!  Now get out there and train.

October 31, 2016/0 Comments/by hireacfre
Blog, Campaigns, Direct mail, Donor relations, Individual Giving, Planning, Resources for the professional, Small shop fundraising

“Am I asking my donors too much?” Well, Virginia let me tell you the answer.

So, here it is. I am laying this question and answer right out on the line. Especially now that we are coming to the year-end giving season.

I am asked time and time again, “Didn’t we just mail to them, won’t we be bothering them?”

No, no, and no. You can never ask enough.

Yes, Virginia, you can ask multiple times

Let’s face it. The decision isn’t ours to make. It isn’t. It is the donor’s decision to make. Only they are going to tell you, how much is too much. In most cases, if you are only asking once or twice a year, aren’t you telling them that you don’t need the donations to make a go of it? Donors aren’t naive. They know that you are a non-profit, and they know that you need donations to run your organization. Why do we believe that we must lightly tread when it comes to asking?Direct Mail YES

Donors are busy people. Just because they didn’t respond to your initial mailing, doesn’t mean that they don’t want to give to support you. In major gift work, if we don’t get the gift right away during our meeting – and in most cases, we don’t – we explore with the donor the reason for hesitation. Was it the program we were asking for a contribution? Was it the ask amount itself? Was it the timing of the ask? Why do we think that this is any different for the number of times we should mail to a donor? Perhaps the reason that they didn’t respond to your initial mailing is that it wasn’t an ask for the right project or the right amount, or it wasn’t the right timing. Maybe they had a big bill just come in that they needed to tend to or perhaps they were on vacation when the letter arrived in your mailbox. But, we won’t know this if we only mail to them once and then assume the donor will never give again.

And, I often hear clients question whether or not they should include a reply envelope in their newsletter because they just sent out an “ask.” Of course, you put an envelope in your newsletter. This envelope is a “soft” ask. Donors may feel so inspired to give after reading about your good works in your newsletter that they may want to give to support your work. How else will you capture this? And, a “soft” ask is exactly that, “soft.” We are not commanding, directing, or cajoling a donor into giving. If they choose to give using this method, then it is their choice.

Case in point, I asked a client to send out a second direct mail ask to follow up on all those who did not give to the first. And, lo and behold, the response has been tremendous. So enormous, in fact, that the client wrote back and said, “The results have been pretty unbelievable for us, believe me!

I once had a phrase that I would use quite often, “You must A S K to G E T!” And, that is true.

As we move forward into the upcoming holiday giving season, think about your strategy. You will be competing with every other nonprofit group who is sending out their calendar year-end direct mail piece at the same time. The competition will be stiff. How are you going to stand out? How are you going to assure that your donors will read your letter among all of the other letters? And, what is your strategy for follow-up? Will you ask more than once? What forms will that “ask” take? How will you leverage the December 31 tax deadline as an incentive to give?

I know one thing is for sure, this calendar year-end, if you only ask once, you are doing your donors an injustice. They want to give, and they want to give to you. But, your ask must be heard and, that it is the right ask, for the right project, at the right time.

Now, craft a plan that includes multiple year-end asks!

October 23, 2016/0 Comments/by hireacfre
Blog, Campaigns, Donor relations, Individual Giving, Major gifts, Planning, Resources for the professional, Small shop fundraising

Holy cow, fifty shades of fundraising consulting, which do you prefer?

Lately, I have been doing a lot of driving.  And, as a result, a lot of thinking.  I have clients all throughout the Northeast.  And, sometimes, yes, the driving does get “old.”  But, then I sit back and reflect.

You see, there are many different types of fundraising consultants.  And, lately, I have been hearing a great deal about “remote,” “outsourced” development professionals as opposed to the strategic “tell me what to do” consultants that produce a plan and then move onto to the next client.  I do consider myself one of these, in fact, all of these.

But, perhaps I am old-fashioned.  Or maybe I just have been working in the field too long.  I remember, long ago, when there were resident consultants who upped and moved to different parts of the country to live and work at a nonprofit and become immersed in their community.

And, while I don’t up and move, I do spend lots of time on the move.  I think – no, wait, I believe it is critical to the success of my client’s efforts.  Yes, many of the things that I do while sitting in their organization can be done quite easily from home.  But, it is not the same.

Two weeks ago on my blog, I noted how “culture of place” is such an important part of our work.  How can you get to know and understand that “culture of place” if you are working remotely?  Or for that measure, how can you understand the mission and culture of the nonprofit that you are working for if you never sit at a desk and be a part of all that happens on a day to day basis.  What does this have to do with fundraising?  A lot!

It makes a big difference to the quality of work.  When I am onsite, I am a strong reminder to the client that we need to focus and get work done.  So, a lot of work gets done.  When I am not directly onsite, and I work remotely, it seems like work moves at a snail’s pace.  Emails are not answered with urgency, and meetings are postponed.  I get it.  I fall to the bottom of the list.  Very different than having a living, breathing person taking up precious space/rent or whatever you call it in your office as a good reminder.

And, the kinds of things that I do go far beyond just providing advice. I do the work. I craft appeal letters; write newsletter content, solicit donors, write Case for Supports, write grants, work on board development, manage capital campaigns, conduct feasibility studies and audits, on and on and on.

So, when you are thinking about consultants – yes, personality is important – yes, credentials and experience are important, but, don’t overlook the consultant’s personal philosophy of service provision.  Will they go the distance, sometimes hundreds of miles at a time, to live in hotels, to get your work done and to understand the context, both internally and externally, in which your work happens?

We don’t expect our staff development professionals to be in the office behind their desks, so why would you expect the same of a fund development consultant?  They need to be building relationships with organizations to create impact – just as fundraising professionals must be with donors.  It is just another extension of this donor-centered relationship – creating results and positive outcomes for a mission.

While the old models of “in-residence, uproot you and your family” are not so available today, I believe that my unique model of in-residence consulting of a set number of days per week/month onsite is an excellent compromise.  And, hey while I toot my own horn, my model makes a huge difference to my clients and sets me apart from the rest of the bunch.

See you on I95 or maybe I89 or maybe Rt 66.  But, you can be sure of one thing, you won’t see me sitting at my desk at home.

P.S. – Yes, these are photos from my travel.  When I say I get immersed in a community that I am working in, I do.  On a recent stay in a client’s town, I did go to the “Cow Barn” for milk for breakfast.  And, that stretch of road is I91 heading into a client’s town in Vermont from another client located in the Stamford area of CT.

 

October 15, 2016/0 Comments/by hireacfre
Blog, Campaigns, Individual Giving, Major gifts, Planning, Resources for the professional, Small shop fundraising

Culture of place and how it impacts fundraising campaigns

There is so much science behind fund development. You can study it, take courses in it, and read books on it. Campaigns have become honed regarding best practices; there are easy steps to put into place, materials to be created, and people to be engaged.

The one thing that I have come to realize, though, is that one part of fundraising is science and the other is art. And, what is that other? Well as a regional consultant, one thing that I notice that makes a tremendous difference is the culture of place. That is why I firmly believe that consultants need to adopt the old “in residence” model. They need to live and breathe a community and get to know and vermontunderstand its nuances. Then and only then will a campaign be successful.

Currently, I have three different clients from three distinct geographic areas. One is for the Stamford area of Connecticut, one is from the Greater Providence area, and the other is from a rural village in Vermont. I could not stress the dichotomy between these clients and it all has to do with the culture of place.

In Connecticut, life is fast-paced and hectic. Projects move quickly. And, the population is so very significant that one tends to blend in with the community without being noticed. In Rhode Island, everyone knows everyone; it is the smallest state in the Union. There is a high degree of competition for funding from a limited donor pool, and people treat each other like family. It is all about who you know. In Vermont, very different. Life in a village is remote. The nearest store is 45 minutes away, sometimes up and over the mountain, you rely on and bond with your neighbor, and it is not about who you know, it is about what you know about those that you know.

Culture of place. If you don’t begin to understand it, you will not be successful. The culture of place is how fundraising art meets science, and the magic of campaign success happens. Ignore it and try to forge ahead without addressing or understanding, and your campaign is doomed to fail.

For those nonprofit organizations wanting to hire someone who works from a remote location and who will not commit to finding someone who can spend time “in residence” then think again. While all the degrees in the world, equate to know how it does equate to campaign success. An understanding of the culture of place does.

October 1, 2016/0 Comments/by hireacfre
Blog, Donor relations, Individual Giving, Resources for the professional, Small shop fundraising

Meetings – are you positioned right?

Meetings, meetings, meetings. We all know them, and we all attend them.here are three types of meetings and the way that you position yourself physically within the meeting could make a world of difference.  Including meeting with our donors.

But, did you know there are three types of meetings, and the way that you position yourself physically within the meeting could make a world of difference to the meetings outcome?  Yes!

Meetings, meetings, meetings!  Are they positioned correctly?

Meetings, meetings, meetings! Are they positioned correctly?

So, what are these three essential meeting types and how can you best position yourself?

The three types of meetings are collaborative, presentation, and decision.

What is the difference between them?

A collaborative meeting is when you are engaging in an interactive meeting working as equals towards a common goal.  These might be meetings held between department managers, Board members, or any other type of peer working group.

A presentation meeting is when you or someone else is presenting to or facilitating a group.  You may be demonstrating a strategy, conducting a PowerPoint, or making a case.  In this mode, you are in front of the audience.

A decision meeting is when there is a decision to be made, and the meeting needs cooperation to make that decision.

Can you see any one of these meetings between yourself and a donor?  I sure can.  In one instance, you may work together to volunteer on a project (collaborative), or you may be presenting your case for support (presentation), or asking for a gift (decision).

So, how do you position yourself at each of these meetings to affect the result?

Well, in a collaborative meeting, you surely want to create a high level of interaction, so you must create an “equal” seating pattern.  In this case, round seating arrangements would work well.  They foster a sense of contribution, collaboration, and community.  Avoid at all cost, any seating position that places people at the “head” or in prominent positions of power.

In a presentation, the goals are to create connection and interaction.  Presenters need to move freely within the group while working one-on-one with others and connect folks through hand gestures.  The facilitator or presenter is in a spotlight, and they regularly bring others to the stage making them look good.

In a decision meeting, the power must always seem to be in the decision makers hand, even if it is not. Folks sitting at the head and foot o the table are in power positions, and those facing inside seats are more peer oriented.  One must always work in this case to keep the power dynamic at the forefront through seat positioning.

So the next time that you have a donor meeting scheduled, think about what the aim of the meeting is and how you are going to position yourself at the table.  Sometimes meetings can be much more than meets the eyes and you want to be sure to use all the tools in your potential toolbox as you can to have a successful outcome.

 

 

 

September 25, 2016/0 Comments/by hireacfre
Blog, Campaigns, Donor relations, Planning, Resources for the professional, Small shop fundraising

The “too busy” fundraiser!

“I don’t have the time!”

Development professionals probably have one of the most demanding jobs in an organization. There are so many expectations, and the work is full of deadlines that need we need to meet. The too busy fundraiser

We work long hours on grant proposals, travel across the country to visit donors, and need to prepare budgets and outcomes for board reports and donor communication publications.

Just recently, I overheard a development professional say, “I don’t have time for that!”

My ears perked up. I turned around, and thought, when have we ever become too busy to stop and immerse ourselves in the mission of our work?

This type of behavior is unacceptable. Organizations have a right to dismiss those who are just “too busy” to engage themselves in their core work. The fundraiser should – no must – be the first one at the table saying, “I will be there” or “how can I help?”

We, as development professionals, raise money to fund our mission, and we can never say that we are too busy to immerse ourselves in what it is that we support through our organizations. We should embrace and relish these opportunities as moments that we connect with the soul of our institutions and better equip ourselves to represent our organizations to our donors.

It is our work. We can’t say we don’t have enough time, or we have too much to do. We can’t even THINK that.

In saying that we are acknowledging that we are too busy for those that we serve and for the work that we are doing. How can we do that work right, if we can’t make time for it and those we serve including best representing our work to the donors that we serve.

If there is anyone in an organization that should live, breathe, and exhale the mission, it is the fundraiser.

If you are too busy, perhaps you don’t belong at your “job” because that is probably all that it is.  Non-profit work is a vocation.  We are responsible for other’s lives and well-being.  This type of work is not just simply a “job.”  Without us, our clients and participants would not have the services and level of care that they do.

Shame on you, shame on us – that we have ever become that busy.

September 18, 2016/0 Comments/by hireacfre
Blog, Planning, Resources for the professional, Small shop fundraising

The intersection between mission and mergers

There always comes the point in an organization when the natural order of things is change.  Whether that change is an executive transition, upheaval in the Board of Directors, or even things greater than that.  Things such as what should we do as an organization?  Stay the same?  Merge with another organization?  Or even cease our operations?

What does one do or how does one handle this inevitable change?

As with everything, the mission should always be forefront and center.

Case in point, I want to examine one major organizational change that many groups must addresses – merging.

Use your organizations mission as a guide to a mergerI have some experience with mergers.  For a few years, I worked at a religious order that had decided to consolidate.  Now, there could have chosen any one of several options – cea
se to exist, merge with another order, or combine their order to a larger entity.  In the end, they chose to merge the order from local areas into one community,  merging all the Northeastern states into one “community.”  And, the end results, were that the merger made them more efficient and useful in many ways including financial, in their infrastructure and support, and in their ability to do ministry to those they serve.

In all cases, the organization should base these big decisions and transitions on how compatible the two or more organizations are in their missions.  Are they like missions?  Is this mission too much of a stretch?  What will happen if they merge missions?

Then they need to determine if, in merging, the organization will become stronger or will it weaken?  Will it dilute its services in merging?  Will the organization change and become different?

But, most importantly how will this merger impact those that the organization exists to serve?  Will the demographics of who the organization serves change?  Will they serve this demographic in a different way?  Will they serve an entirely different demographic?  Will they stop serving a particular demographic?

What about the culture of an organization?  What about history?  What about past leadership?  Will they become financially more viable?  Stronger in its internal operations through greater infrastructure?  More funding?

I have seen other organizations where these mergers have not been carefully thought out, and, thus, have not faired so well.  They lost their identity to those they serve and the community; their organization’s culture of compassion and nurturance changed, and they lost their historical memory.  But, most importantly their mission became diluted into a bigger whole and lost its effectiveness.  For in this merger, long-time staff was forced to leave, and supporters turned away.

Significant change during an organization’s life cycle is inevitable and in some senses should be planned and accounted for in advance of this change ever transpiring.

If one keeps mission at the center of significant shifts in an organization, then the right decisions will be made.  However, if the mission is left out of the picture when making this decision, almost, always, the merger is doomed to fail, or if it doesn’t fail, the organization is in for some rough perceptual seas and waves of transitions ahead.

P.S. – Are you ready to shift your nonprofit Board from management to governance?  And, you want it to be successful?  Get started with my FREE Non-Profit Governance E-Book and use the same steps that I share with my clients. Click here to download your FREE Non-Profit Board Governance E-book and start shifting your Board’s culture today.   I will share with you valuable resources and tools on how to get started.

September 3, 2016/0 Comments/by hireacfre
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